TIMECODE | Blog

Versatile and inventive, Faisal Azam approaches filmmaking with the eye of an artist. A graduate of UC Berkeley with a degree in Rhetoric, Faisal began his professional life in Los Angeles working as an advertising communications analyst where he evaluated television commercials and marketing campaigns for some of the world’s top companies. As his appreciation for the power of image-based advertising grew, it awakened a desire to tell stories and convey messages through the ultimate visual medium—film.

On a leap of faith, Faisal came to New York City with little but an instinctive love of cinema and strong aesthetic sensibilities. Beginning his filmmaking career as an editor, Faisal developed a keen sense of narrative structure and a deep understanding of storytelling as a precise and exacting art. Having gained experience with a variety of film forms—from commercials and promos to documentaries and narrative films—he has worked with clients as diverse as Nike, Consumer Reports, Academy Award winning director Zana Briski, and Rolling Stone. In 2006, he co-wrote and directed his first short film, Unknown Shores—which screened at a number of domestic and international film festivals. In addition to this blog, he is currently at work on his next film project.