TIMECODE » Editing http://faisalazam.com/blog Blog Sat, 30 Jul 2011 20:11:53 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Consumer Reports Viral Videos http://faisalazam.com/blog/2009/08/16/consumer-reports-viral-videos/ http://faisalazam.com/blog/2009/08/16/consumer-reports-viral-videos/#comments Sun, 16 Aug 2009 23:17:08 +0000 Faisal http://faisalazam.com/blog/?p=473 Hip and entertaining with a focus on vehicles, these internet branding videos were intended to introduce Consumer Reports to a younger generation. Each video features a race of one kind or another, pitting funny-man Brandon Taylor against a mild-mannered Consumer Reports test driver named Jake.

When Brandon visits the Consumer Reports test track, he is challenged to a race. Stuck with a super compact, incredibly fuel-efficient, slow but steady Smart Car, will a head start help him beat Jake in the Dodge Viper?

(Consumer Reports Video 2: Brandon Taylor vs. the Smart Car.)

After testing out the Smart Car, Brandon gets a bright idea: if the Smart Car is so slow, maybe he can win a race against it on foot.

(Consumer Reports Video 2: Brandon Taylor vs. the Smart Car.)

Can Sports Utility Vehicles like the Toyota FJ Cruiser really do all the stuff commercials claim they can—like climbing up steep, rocky hills? Brandon is about to find out—in another race.

(Consumer Reports Video 3: Brandon Taylor vs. Toyota FJ Cruiser.)

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Credits: Director & DP – Alexis Boling, Editor – Faisal Azam

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